Thanksgiving dinner up a tad, to just over $50

Published 12:00 am Sunday, November 22, 2015

The American Farm Bureau Federation’s 30th annual informal price survey of classic items found on the Thanksgiving Day dinner table indicates the average cost of this year’s feast for 10 is $50.11, a 70-cent increase from last year’s average of $49.41.

Corner Market store director Marcus Tucker said prices will ebb and flow a bit, but generally remain about the same.

“It fluctuates a little bit depending on when they can get their turkeys out,” he said. “I know that this year we started selling them early, right after the week of Halloween.”

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Corner Market has two brands of turkey for sale, and Tucker said one brand is selling at about the same price as last year and the other brand has dropped about 10 cents, Tucker said.

The big ticket item – a 16-pound turkey – came in at a total of $23.04 this year nationally. That’s roughly $1.44 per pound, an increase of less than 9 cents per pound, or a total of $1.39 per whole turkey, compared to 2014.

“Retail prices seem to have stabilized quite a bit for turkey, which is the centerpiece of the meal in our marketbasket,” AFBF Deputy Chief Economist John Anderson said.

The AFBF survey shopping list includes turkey, bread stuffing, sweet potatoes, rolls with butter, peas, cranberries, a relish tray of carrots and celery, pumpkin pie with whipped cream, and beverages of coffee and milk, all in quantities sufficient to serve a family of 10. There is also plenty for leftovers.

Foods showing the largest increases this year in addition to turkey were pumpkin pie mix, a dozen brown-n-serve rolls, cubed bread stuffing and pie shells. A 30-ounce can of pumpkin pie mix was $3.20; a 14-ounce package of cubed bread stuffing, $2.61; and two nine-inch pie shells, $2.47.

“Despite concerns earlier this fall about pumpkin production due to wet weather, the supply of canned product will be adequate for this holiday season,” Anderson said.

Items that declined modestly in price were mainly dairy items including one gallon of whole milk, $3.25; a combined group of miscellaneous items, including coffee and ingredients necessary to prepare the meal (butter, evaporated milk, onions, eggs, sugar and flour), $3.18; a half pint of whipping cream, $1.94; and 12 ounces of fresh cranberries, $2.29. A one-pound relish tray of carrots and celery (79 cents) and one pound of green peas ($1.52) also decreased slightly in price.

The average cost of the dinner has remained around $49 since 2011. This year’s survey totaled over $50 for the first time.

“America’s farmers and ranchers are able to provide a bounty of food for a classic Thanksgiving dinner that many of us look forward to all year,” Anderson said. “We are fortunate to be able to provide a special holiday meal for 10 people for just over $5 per serving.”

Tucker said those looking to pinch pennies should take a look at supermarket ads.

“If you look at the ads, there’s a lot of deals you can end up making it out of here with,” he said.

Tucker also suggests shopping early and making a list.

“We also have a website you can go to and make a list,” he said. “You can then print it out or bring it in here on your phone.”

The National Turkey Federation noted that shoppers can also find lower prices at nearly 49 cents per pound in many supermarkets offering discounts for frozen turkey as part of their annual promotions to attract Thanksgiving shoppers.

“Promotional discounts for frozen turkey hens are an excellent buy for shoppers, in addition to regular advertised prices,” said Joel Brandenberger, National Turkey Federation president. “The growing and marketing of Thanksgiving turkey is handled specifically to meet the annual demand at Thanksgiving with discount promotions to bring shoppers in for the biggest grocery week of the year. Also, because of that featured promotion, stores work much earlier to secure their supplies by contracting with their wholesale distributors.”

Shoppers with an eye for bargains in all areas of the country should be able to purchase individual menu items at prices comparable to the Farm Bureau survey averages. Another option for busy families without a lot of time to cook is ready-to-eat Thanksgiving meals for up to 10 people, with all the trimmings, which are available at many supermarkets and take-out restaurants for around $50 to $75.