Twenty-five years ago, Macintosh Computers launched a technological dynasty with the most famous of Super Bowl commercials — a play on George Orwell’s 1984. The ad featured an unnamed heroine in white representing the coming of the Macintosh and saving humans from conformity.

Some Super Bowl commercials stick in our minds forever, while others turn into duds. Each year, at least one person at every Super Bowl party in America will say, “They are not as good as last year.”

So what should we expect tonight during Super Bowl XLIII between the Pittsburgh Steelers and Arizona Cardinals?

Here’s a taste of what we may see rule the advertising wars this Super Bowl.

• Newly appointed Treasury Secretary Tim Geithner will introduce a computer program called TaxCheat. The 30-second spot will feature Geithner in a Midwestern diner advising workers on how to get the maximum refund through his system, perfected over a four-year period.

The package includes a note from Senate Majority Leader Harry Reid, D-Nev., explaining that tax cheats sometimes have minor hiccups and make innocent (four-year) mistakes. It’s good for one get-out-of-the-IRS-free card.

• Ex-Illinois Gov. Rod Blagojevich will introduce his first book, “An Idiot’s Guide to Selling Senate Seats,” an autobiographical account of his tenure in office. 

• Former Merrill Lynch CEO John Thain will pitch the sequel to the Hollywood blockbuster “Titanic.” It’s the tragic tale of the USS Bailout on its fateful voyage from Washington, D.C., to the poorhouse. Members of Congress will make cameo appearances during the climactic iceberg scene.

• Belgian company InBev, which purchased Anheuser-Busch in 2008, will continue the Bud Bowl tradition 20 years after the first Bud Bowl between bottles of Budweiser and Bud Light in a football game. The event will be renamed the Bud Cup and will feature futbol stars David Beckham and Ronaldihno dressed as steins kicking around the other kind of ball.

• Al Gore will run an ad whereby he will stand in downtown Pulaski, N.Y. — a town in western New York that recently had 40 inches of snow fall in three hours — and pitch his latest global cooling prevention program — the Pulaski Protocols.

Snowball-offset credits will be available for purchase. Please call this office for further details.

Sean P. Murphy is Web editor of The Vicksburg Post. Write to him at Box 821668, Vicksburg, MS 39182, or e-mail smurphy@vicksburgpost.com..