New route for UW True Color Run

Published 6:15 pm Wednesday, August 23, 2017

The third annual United Way True Color Run in downtown Vicksburg is quickly approaching.

The run, which takes place Sept. 23, will have a different starting and ending location than the last two years though. Due to a scheduling conflict, the run will start and end in the BankCorpSouth parking lot on South Street. The race will start at 8 a.m.

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Following the race, a block party celebrating the official beginning of the United Way of West Central Mississippi’s annual campaign will be held in the parking lot.

“The after party is going to be bigger and better,” United Way director of marketing Kami May said. “We have two extra cannons, we will have twice the color coming off the stage.”

The early registration period closed Aug. 1 and the registration fee is now $30 for participants over the age of 13. There will also be a one mile fun run for those 12 and under. The registration for the fun run is $15. Registration for the race can be completed online at

“Registration is exceeding the expectations I had for it,” May said. “So far we have 70 people registered, which is amazing because last year at this time we only had 20-something. It has improved a lot.

“We learned from the past. The football schedules go out ahead of time and this year we were sure to check the SEC schedule before putting the date in stone. We came up with that date after checking the schedules.”

The run will take participants along a 2.45-mile course through downtown and feature a large color blast at the beginning and multiple color stations along the route. Each of the color stations will blast a different color with each color representing an issue the United Way works to address in the community.

“Every color represents something,” May said. “Blue represents a safe place for children. Green represents mental health. Pink represents breast cancer. They all represent a certain thing so when you are running through them, you can’t just think about this is just another color run or this is just a fun thing for the community. It is a fun thing for the community, but on top of that it is more than that. You are providing a service for someone when you do the color run.”

The color blasts are made from colored cornstarch and each participant is provided with a white race t-shirt in their swag bag so the colors show up. Swag bags will be available for pickup starting Monday, Sept. 18, from 9 a.m. to 4 p.m. at the United Way office on South Street.

“That has their t-shirt, their color packet, their bandana, their safety goggles, anything that they need for race day will be in that bag,” May said. “They can pick it up the day of and they can register day of.”

More than 500 people participated in the run last year. All money from the registration fees goes toward the United Way’s annual campaign.