The Golden Egg will once again be a feature of Black Friday.

The Southeastern Conference announced that the Battle for the Golden Egg, the annual football rivalry game between Ole Miss and Mississippi State, will be played this season on Friday, Nov. 28, at 11 a.m.

It’s the second year in a row that the game will be played the day after Thanksgiving, and the sixth time in the rivalry’s 122-year history. The Golden Egg trophy was introduced in 1927.

Ole Miss won last year’s game 26-14 in Oxford.

The 2025 game will be in Starkville and is the kickoff to a big sports day for Mississippi State. The men’s basketball team will play SMU that same evening at Humphrey Coliseum.

A start time for the basketball game, as well TV assignments for basketball and football, will be announced later this year.

Mississippi State’s football season opener is Aug. 30, at Southern Miss in Hattiesburg. It plays its home opener Sept. 6 against Arizona State.

Ole Miss starts at home on Aug. 30 against Georgia State.