Production costs: magazines aren’t cheap

Published 10:00 am Tuesday, August 25, 2015

Last week saw a lot of new beginnings, from a new editor to a new website and to a new publication, Vicksburg Living.

For those who haven’t seen the magazine yet, I suggest getting your hands on one soon. It’s phenomenal.

By all means, I don’t mean to sound like a braggart — work started on Vicksburg Living more than a year ago, and I’ll admit, I was only involved in some of the finishing touches.

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In looking over the finished product, I loved what I saw. Vicksburg Living is a physical representation of what I love about this city.

The pages detail cuisine, architecture, history and other unique stores that make Vicksburg the place we love to call home.

I’m excited to begin work on the November/December edition, but my even minimal involvement with the first edition brought its own educational opportunities.

In recent months, I’ve been learning more about journalism as a business.

In college, journalism was just journalism, and costs were never talked about. We put out our newspaper and magazine with the help of advertising, but at the end of the day, we had student fees covering much of our costs.

In the world of business, it is important to be cognizant of costs and profits.

If I don’t make deadline, the cost begins to add up in overtime hours for our pressmen and mailroom employees, and as much as I would like, every page can’t be in color.

In the production of Vicksburg Living, I was exposed to some other expenditures I hadn’t previously considered: quality of pages, off-site printing and mailing lists.

Let’s face it starting a magazine is quite expensive.

There is one unexpected expense that came up in producing Vicksburg Living I hadn’t foreseen; somewhere to display it in my home.

I moved into a new house recently, and I haven’t had a chance to get a coffee table yet. This had thus far proved a nonissue, but with the release of the magazine, it posed a problem.

I have this shiny, new publication jam-packed with intriguing and quirky stories about my city, and I have nowhere to put it.

Although I expected the company would shovel out a little more for the glossy pages and off-site printing, purchasing a coffee table was an expense I hadn’t expected.

While I absolutely love this magazine, here’s to hoping the next edition isn’t so expensive.