Spending a bundle with Hallmark

Published 7:21 pm Thursday, February 21, 2019

Many of you may remember the Hallmark slogan, “When you care enough to send the very best.”

These nine words were the brainchild of Ed Goodman who was a sales and marketing executive at the card company.

While there is no one I know who wouldn’t want to send a quality message, it is getting challenging to find a card that doesn’t break the bank.

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And just when I was about to payoff all the charges on my credit card for Christmas, here came Valentine’s Day.

With a large family, every holiday seems to put a bind on the pocket book. So, unfortunately this year, I chose not to send out Valentine’s cards to all my family members.

Just the youngest, unmarried and hubby got cards.

And to cut costs even more, I didn’t even buy chocolates.

Instead, I put gift cards inside the Valentine’s cards in an effort to cut back on postage fees.

I realized even if I had found a box of candy for less than a $15 gift card, by the time I mailed multiple boxes to all the grandchildren, it would have cost a bundle.

And for hubby’s gift, in addition to the $8.95 I spent on the card, I just signed his name to the Valentine’s cards with gift cards, I mailed out!

With Valentine’s Day behind us, most may be in the clear of buying cards for a bit, but not me.

Cha Ching!

I call February and March the birthday season because three of my four children, my Dad, husband and both nephews have birthdays in these two months.

So as much as I enjoy working for the Vicksburg Post, I have thought it may serve me well to try and get on with Hallmark.

Then at least I may qualify for a discount.

However, it may be somewhat of a challenge for me to write poetry, but I could give it a try.

Roses are Red.

Violets are Blue.

Here is a card, just for you!

I wonder if card costs would also be reflective of my salary?

While purchasing cards can get expensive, I know there are probably some out there like my mom who feel the need to also slip a little money into the card for their loved one, because otherwise, as my mom says, “it’s just a card.”

Well it is “just a card,” but it’s more than likely a card with a nice little price.

And for those who go all out with the cards that serenade, the dollar signs can add up, especially since it will more than likely require more than the standard postage rate.

So the next time you are standing there on an isle perusing through all the cards and trying to find the one that shows you care, don’t forget to flip it over to the back.

There you will find in very small print the price of the card, which will of course indicate whether or not it’s the best!

Terri Cowart Frazier is a staff writer at The Vicksburg Post. Readers are invited to submit their opinions for publication.

About Terri Cowart Frazier

Terri Frazier was born in Cleveland. Shortly afterward, the family moved to Vicksburg. She is a part-time reporter at The Vicksburg Post and is the editor of the Vicksburg Living Magazine, which has been awarded First Place by the Mississippi Press Association. She has also been the recipient of a First Place award in the MPA’s Better Newspaper Contest’s editorial division for the “Best Feature Story.”

Terri graduated from Warren Central High School and Mississippi State University where she received a bachelor’s degree in communications with an emphasis in public relations.

Prior to coming to work at The Post a little more than 10 years ago, she did some freelancing at the Jackson Free Press. But for most of her life, she enjoyed being a full-time stay at home mom.

Terri is a member of the Crawford Street United Methodist Church. She is a lifetime member of the Vicksburg Junior Auxiliary and is a past member of the Sampler Antique Club and Town and Country Garden Club. She is married to Dr. Walter Frazier.

“From staying informed with local governmental issues to hearing the stories of its people, a hometown newspaper is vital to a community. I have felt privileged to be part of a dedicated team at The Post throughout my tenure and hope that with theirs and with local support, I will be able to continue to grow and hone in on my skills as I help share the stories in Vicksburg. When asked what I like most about my job, my answer is always ‘the people.’

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