Where is The Vicksburg Post today?

It is no secret that most of what you read and hear about daily newspapers is they are in trouble both from a financial and audience standpoint. A recent study by The University of North Carolina, says roughly 2,000 newspapers have closed in the last 15 years.

But I am pleased to bring you good news today about your newspaper. The Vicksburg Post will wrap-up one of its most successful years in 2019 as measured by profitability and total audience. We are in a strong position to continue providing news specific to Vicksburg and Warren County today and for many years to come. Financial success is essential to providing a quality product in the publishing business. 

The Vicksburg Post, with its hyper-local focus on stories that matter to you, has a very different story from those 2,000 newspapers that shut their doors.

Now, more people are reading and interacting with our newspaper and website than ever before. More than 20,000 social network fans on sites like Facebook, follow our coverage daily. That’s in addition to our audience of 13,750 local residents for our print products, over 2,500 recipients of our daily news email and 85,000 unique visitors on our website. We see these audience statistics as a solid starting point for what will be accomplished in the coming months and years.

From printed products to digital products, to an E-Post product that is a digital replica of the printed edition, all tastes in consuming our products are met.

We are working hard to focus on the very basics of telling compelling stories in compelling ways; that process is not a simple one. 

I hope that as you read a copy of the newspaper today or visited our website, that you found it to be improved over this time a year ago; such a goal is a constant and ever-changing benchmark we set for ourselves and for the products we produce for the community. We also hope and expect you will see more and more improvements in the coming weeks and months.

This column is a two-part series that provides readers insight as to where their hometown newspaper is, and where it is going in the coming months and years.

Catherine Boone Hadaway is publisher of The Vicksburg Post. She can be reached at catherine.hadaway@vicksburgpost.com.