Kroger to begin limiting number of customers in stores

Published 8:59 am Tuesday, April 7, 2020

Kroger announced Monday that beginning Tuesday, it will begin limiting the number of customers to 50 percent of the “international building code’s” capacity to allow for proper social distancing in every store.


“Kroger’s introduction of customer capacity limits is one more way we are doing our part to flatten the curve while operating as an essential business, providing our customers with access to fresh, affordable food and products,” said Mary Ellen Adcock, Kroger’s senior vice president of operations. “During this national pandemic, we are committed to adopting preventive measures to help protect the safety and health of our associates, customers and communities.”

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As an illustration, the standard building capacity for a grocery store is one person per 60 square feet. Under Kroger’s new reduced capacity limits, the number will be one person per 120 square feet. Kroger will begin to monitor the number of customers per square foot in its stores using its industry-leading QueVision technology, which already provides a count of the customers entering and exiting stores.

The Kroger location in Vicksburg is located on Pemberton Square Boulevard.

“By leveraging QueVision, our technology system that uses infrared sensors and predictive analytics, we will be able to more efficiently support our new capacity limits, creating a safer environment for our customers and associates,” said Yael Cosset, Kroger’s chief technology and digital officer.

Kroger’s new customer capacity limits joins other measures the retailer has established over the last few weeks to promote physical distancing, including the addition of plexiglass partitions and educational floor decals and airing of a healthy habits message via in-store radio to encourage customers to practice good hygiene and spatial awareness.

Also, in test markets, Kroger is testing one-way aisles to determine its effectiveness as a measure to further support physical distancing.

In an effort to help those who are at most at risk in the spread of the COVID-19 virus, Kroger has dedicated 7 to 8 a.m. each Monday through Thursday for seniors and those who have underlying health conditions that make them more susceptible to the virus.