Cutting the ribbon: Sweet Baby Loves Boutique opens downtown

Published 7:25 am Friday, January 26, 2024

When Vicksburg’s newest downtown business, Sweet Baby Loves Boutique, cut its ribbon at its official opening Thursday afternoon, Mayor George Flaggs Jr. said it was the latest in a long line of happy news for the city’s economy.

“I used to drive down Washington Street and five cars on this street and there were boards all over the place,” Flaggs said of downtown Vicksburg’s former state. “And to come back down here to see one business at a time, because of what we’ve done, we’re in business to stay in business in Vicksburg. On behalf of the chamber of commerce, and everybody here, we want to welcome you here. We want to thank you for your investment and say this is one of the most unique places I’ve been in.”

Sweet Baby Loves owner Kelly Van Zandt said Thursday’s ribbon cutting represented a new chapter for herself and her family.

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“Started the business really for kicks and giggles and to clothe littles and little grandkids, and cousins, nieces and nephews and just have fun,” Van Zandt said. “I’ve nursed for 30 years and was just looking for a change. This has just been fun for my girls and I to have something to do together.”

Van Zandt said the boutique will be open Tuesday through Saturday, with hours Thursday through Saturday varying as downtown traffic dictates.

“We’ll be open 10 a.m. to 5 p.m. Tuesdays and Wednesdays and Thursdays through Saturdays 10 a.m. to 6 or 7, depending on what’s going on downtown.”

Van Zandt said she also hopes to use the new storefront as a way to give back to the community through donations to local causes and charities.

“Shop for a cause is something we are going to do every month,” she said. “We will be taking proceeds and taking 50 percent of our profit and donating to a cause. We have clothing from infant sizes all the way up to women’s adult sizes. Girls and boys. Lots of accessories. Just a little bit of everything. We’d love for you to come shop with us.”

Sweet Baby Loves Boutique is located at 1314 Washington Street.