No-kill animal shelter in Jackson seeks help to get cash

Published 12:12 pm Thursday, June 3, 2010

A Jackson animal shelter is hoping to cash in on money not spent on Super Bowl advertising.

CARA, the largest no-kill shelter in Mississippi, is one of 1,000 organizations nationwide in the running for the Pepsi Refresh Project, a grant source funded four months ago by the mega-company, which decided instead of buying a Super Bowl ad to empower good-deed-doers.

PepsiCo is giving away $1.3 million every month, with four levels of grants available — $5,000, $25,000, $50,000 and $250,000.

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