Alcorn State basketball coach Larry Smith will not return for a fourth season at his alma mater, the school announced Friday.

Smith, who went 12-78 in three seasons and never made the Southwestern Athletic Conference Tournament, was promoted to the position of director of athletic development, the school said in a release. Smith will report to Stephen L. McDaniel, vice president of Institutional Advancement.

“Coach Smith has a great deal of fundraising experience,” Alcorn president Dr. Christopher Brown said in the release. “His experience and relationships will align perfectly with the restructuring of Institutional Advancement and give the university a strong advantage.”

Smith was one of Alcorn’s basketball greats as a player — he earned All-SWAC honors twice and led the nation in rebounding in 1979-80 — but never had the same success as the Braves’ coach.

He was hired in 2008 after brief stints at St. Aloysius and as a WNBA assistant, and never won more than six games in a season at Alcorn. This year’s squad finished 4-24 and in ninth place in the 10-team SWAC. The top eight teams advance to the conference tournament.