Survey: Newspapers still main source

Published 1:01 am Sunday, January 8, 2012

Local newspapers remain the dominant source of news in small towns and rural areas, according to the results of a survey performed by the Reynolds Journalism Institute’s Center for Advanced Social Research and the University of Missouri’s School of Journalism.

The organizations, on behalf of the National Newspaper Association, surveyed 500 people ages 18 and older living in areas served by newspapers with a circulation under 15,000.

Overall, 74 percent said they read newspapers at least once a week.

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Locally, 30,765 people read The Vicksburg Post daily, according to the Post’s circulation department.

“I agree with the survey’s findings,” said Post publisher Pat Cashman. “We have more than 30,000 people every day who look to The Vicksburg Post as their source of information, through the paper, online or sometimes calling us for information. We’ve been here for 129 years and have a proven reputation that we deliver what our readers and customers want.”