How do you get people to come to your party? It’s all in the invitations
Published 7:00 pm Tuesday, July 24, 2012
(ARA) – It’s a story that’s been told a thousand times. You’re throwing a reception and need to purchase some generic invitations, but you’ve passed the six week mark. Ms. Emily Post recommends to send them in the mail to your potential guests. Once inside your nearest invitations retail location, you browse the aisles and get a sinking feeling when you realize that nothing truly fits your needs and you’re too late to customize something.
Or, perhaps you are a business owner seeking to retain your patrons by hosting a series of events and private parties to show appreciation for their business. You also have very limited time to dedicate to the creation of an invitation from the ground up, but you’d like to have something tangible to send to your customers.
Here are some tips from Staples, which offers a broad assortment of affordable and easily customizable copy and print invitations that are perfect for your special occasion.
* When designing your invitation, first and foremost, you want to ensure that your guests have a clear understanding of when and where the event will be. It’s imperative that you allow enough time in your party planning to give those invited plenty of time to respond and reserve space in their calendars. If you find the date of your event quickly creeping up and you haven’t finalized anything aside from the date itself, a save-the-date may be a good option for you. It serves as a courtesy by notifying guests to reserve the day, and lets them know more details will follow.
* If you are hosting your event in a remote location, be sure to include directions and look into getting a group discount on hotel accommodations for out-of-town visitors. Integrating this information into the invitation will assist attendees in making the ultimate decision as to whether or not to attend your event. Additionally, when giving the location, state whether it’s outside or inside so guests can plan their attire. If you plan on holding your event on a boat, airplane or other vehicle, provide ample notice to your attendees. You should also feature the reason you’re hosting the event prominently on the invitation itself. For instance, if you’re hosting a gala to celebrate the election of a new president for your company, then attendees will know it’s more formal than a birthday party for a child.
* The design, color and paper quality selection also play an integral role in grabbing your invitees’ attention and getting them to commit to attend. This is why it is so important to take advantage of an invitation vendor who can accommodate your customization needs, with styles available in full color, in a matte, glossy or even linen finish and matching envelopes to complement your masterpiece. Be sure to include a way for your guests to RSVP. A low-cost option is to provide a phone number or email address where guests can leave their responses. If you want to be slightly more formal, include a response card with a pre-printed, postage-paid return address envelope with your invitations.
* Finally, it’s important to remember to stamp those invitations and RSVP envelopes. Otherwise, the chances of you getting RSVPs will be slim to none. Following these simple tips will help you create the perfect invitation for your next big event.