(NewsUSA) – Who would have thought that shining a light on some of America’s dirtiest, most rough-and-tumble blue-collar jobs would make for wildly popular television? Yet, here come documentary-meets-reality TV shows like “Ice Road Truckers,” “Axe Men,” “Deadliest Catch,” and now — Spike’s latest project, “Coal.”

The recent addition reveals the grit and dedication of the toughest of the tough, West Virginia miners in the Westchester Cobalt Coal mine.

Actually, “tough” might not be a strong enough word. The tagline for Spike’s new show is “danger runs deep,” and the pilot episode showed us just how deep. Some workers narrowly missed being crushed under a half-ton slab of slate, and another miner left in an ambulance.

“It’s a tough business, and you’ve got to have tough men,” said Mike Crowder, chief executive of Cobalt Coal Corp.

Crowder and the Cobalt mining crews had no idea their mine would wind up being the ideal setting to “memorialize and make heroes out of blue-collar workers,” according to the show’s executive producer, Thom Beers.

“It’s not a faceless big corporation,” Beers says about Cobalt’s Westchester mine, “all they’re trying to do is bring that coal out and survive another day and get paid and put food on the tables for families.”

Although the mine only employs 40 people, Cobalt has an expansion project in the works that will give them access to new coal reserves. To help foot the bill and increase investor appeal in the publicly traded company, Cobalt chose to offer a revenue-based TIGRcub security via Entrex: a Capital Market System for Entrepreneurial Companies (www.entrex.net).

Entrex CEO Stephen H. Watkins says, “Entrex was formed to support entrepreneurial companies who are looking for, and deserve, capital for their businesses.

The global public capital markets struggle to support thinly traded companies resulting in unfavorable valuations and difficult liquidity options for investors. TIGRcub Securities provide a monthly cash-flowing risk-adjusted return for investors eliminating a lot of the downfalls of equity-based investing.”

“We believe the TIGRcub offered by Cobalt supports its growth plans while providing competitive returns to investors,” he says.

Learn more about “Coal” the series at www.cobaltcoalcorp.com.